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The Business-to-Government (B2G) Experts

Branding for the U.S. Federal Government

Branding for the U.S. Federal Government

Creation of Materials for the Development of your Brand

To effectively compete as a small business in the Government, you must position your company so that it looks exceptionally well, fit and professional. Whether it be web, print, email or video, we have the plans able to put your business in the best position to land government contracts and stand out in the specialized and competitive $500B federal marketplace.

Rafael Marrero & Company’s seasoned business-to-government (B2G) communications team will develop effective branding, differentiation, shaping, positioning, and a competitive advantage for your firm in the Federal marketplace.

We offer you a personalized service, and products and services, ranging from the creation of your Capability Statement to the development of a contractor website, a high impact capabilities briefing presentation in PowerPoint, or the creation of a video of your company’s capabilities, oriented to decision-makers.

We also produce high quality printed materials, as well as emails and communications sent with the right tone and messaging to reach government procurement decision-makers.

Logo

A “best-in-class” design of your company’s logo, always in accordance with the essence and message of your brand. The logo also represents your firm; stands out for its originality, relevance, and versatility, and is delivered in PNG, JPG, and PDF formats.

Corporate ID Manual

This manual is made from your logo and other marketing materials, and includes your firm’s graphic concept in a single document. It stands out for its visual coherence, and includes corporate colors and typography, among other elements. It is delivered in PDF format.

Creation of Materials for the Development of your Brand

To effectively compete as a small business in the Government, you must position your company so that it looks exceptionally well, fit and professional. Whether it be web, print, email or video, we have the plans able to put your business in the best position to land government contracts and stand out in the specialized and competitive $500B federal marketplace.

Rafael Marrero & Company’s seasoned business-to-government (B2G) communications team will develop effective branding, differentiation, shaping, positioning, and a competitive advantage for your firm in the Federal marketplace.

We offer you a personalized service, and products and services, ranging from the creation of your Capability Statement to the development of a contractor website, a high impact capabilities briefing presentation in PowerPoint, or the creation of a video of your company’s capabilities, oriented to decision-makers.

We also produce high quality printed materials, as well as emails and communications sent with the right tone and messaging to reach government procurement decision-makers.

Logo

A “best-in-class” design of your company’s logo, always in accordance with the essence and message of your brand. The logo also represents your firm; stands out for its originality, relevance, and versatility, and is delivered in PNG, JPG, and PDF formats.

Corporate ID Manual

This manual is made from your logo and other marketing materials, and includes your firm’s graphic concept in a single document. It stands out for its visual coherence, and includes corporate colors and typography, among other elements. It is delivered in PDF format.

Capability Statement

A “best-in-class” presentation of your company’s federal contracting resume, including proper formatting, information, and design, in a compliant format adequate to the requirements of federal agencies. Accurate information. Adequate content. Essential elements of information with a professional high impact graphic design.

Capabilities Briefing

A corporate briefing of your firm’s capabilities as they pertain to your target agency and audience. A high impact presentation tailored to Contracting Officers, Program Managers, Prime Contractors, Teaming Partners and Small Business Liaison officers. Communicate your value proposition without over selling, or selling yourself short.

Capability Statement

A “best-in-class” presentation of your company’s federal contracting resume, including proper formatting, information, and design, in a compliant format adequate to the requirements of federal agencies. Accurate information. Adequate content. Essential elements of information with a professional high impact graphic design.

Capabilities Briefing

A corporate briefing of your firm’s capabilities as they pertain to your target agency and audience. A high impact presentation tailored to Contracting Officers, Program Managers, Prime Contractors, Teaming Partners and Small Business Liaison officers. Communicate your value proposition without over selling, or selling yourself short.

Design of Government Business Cards

Let our federal government design and branding professionals create a business card at providing the right information required by the Federal Government, always with the required format and content. Cards include industry codes and certifications related to marketing with the Government and their design is consistent with the technicalities for this purpose. Obviously, aesthetic harmony is also guaranteed.

Website for Federal Contractor

Federal agency buyers are turned off by “flash” and too much “eye candy”. We offer the design and implementation of a responsive, fast loading, and secure web page friendly to the government user, which includes appropriate content, formats according to established standards, codes required by your business industry and certifications obtained that will highlight your capabilities in the best style of a government contractor.

Design of Government Business Cards

Let our federal government design and branding professionals create a business card at providing the right information required by the Federal Government, always with the required format and content. Cards include industry codes and certifications related to marketing with the Government and their design is consistent with the technicalities for this purpose. Obviously, aesthetic harmony is also guaranteed.

Website for Federal Contractor

Federal agency buyers are turned off by “flash” and too much “eye candy”. We offer the design and implementation of a responsive, fast loading, and secure web page friendly to the government user, which includes appropriate content, formats according to established standards, codes required by your business industry and certifications obtained that will highlight your capabilities in the best style of a government contractor.

Contractor Capabilities Video

Stand out. Communicate with impact. Showcase a high-quality, appealing and memorable video representation of your organization’s capabilities. Your video capability statement will help you immediately stand out from your competition and make a lasting first impression. Put a short and powerful video which uniquely displays your capabilities in front of the government contracting officer. We include the preferred government format ensuring it speaks their language and is focused on maximizing on the rules of engagement for effective marketing. Get Noticed! Place it anywhere on your website or the Internet Distribute it in email campaigns. Submit a physical copy with bids on thumb drives.

Advertising Materials for Government Events

Give your customers compelling reasons to consider the procurement of your goods and services through high quality advertising materials, according to the requirements of federal marketing. Stand out in a crowded conference or conventions center with high quality, professional exhibit materials.

Contractor Capabilities Video

Stand out. Communicate with impact. Showcase a high-quality, appealing and memorable video representation of your organization’s capabilities. Your video capability statement will help you immediately stand out from your competition and make a lasting first impression. Put a short and powerful video which uniquely displays your capabilities in front of the government contracting officer. We include the preferred government format ensuring it speaks their language and is focused on maximizing on the rules of engagement for effective marketing. Get Noticed! Place it anywhere on your website or the Internet Distribute it in email campaigns. Submit a physical copy with bids on thumb drives.

Advertising Materials for Government Events

Give your customers compelling reasons to consider the procurement of your goods and services through high quality advertising materials, according to the requirements of federal marketing. Stand out in a crowded conference or conventions center with high quality, professional exhibit materials.

Introduction as a subject matter expert before a Panel of Federal Buyers - Series of directed webinars

Communicate directly with procurement decision makers (PDMs), key stakeholders using a step-by-step process and controlled environment. Rafael Marrero & Company offers a “one-of a-kind” web-based professional platform to help you position your firm as a leader in its market segment.

Whether you are with government or private sector, you can communicate your message to the people that matter most using a clear, streamlined process. Focusing on key Administration initiatives, government regulations and standards, we present you as the subject matter expert with the right, relevant information before key decision-makers in government programs.

Email communications with Key Procurement Decision Makers and Contracting Officers

Rafael Marrero & Company maintains a powerful and current database with contact information of procurement officers of each of the 100 departments and the 1200 sub-agencies of the Federal Government.

We help you target the right people and prepare the required content, as well as focus on buyers interested in procuring your goods and services.

Communicate directly and effectively with agency decision-makers using a step-by-step and engaging communications process.

Introduction as a subject matter expert before a Panel of Federal Buyers - Series of directed webinars

Communicate directly with procurement decision makers (PDMs), key stakeholders using a step-by-step process and controlled environment. Rafael Marrero & Company offers a “one-of a-kind” web-based professional platform to help you position your firm as a leader in its market segment.

Whether you are with government or private sector, you can communicate your message effectively to the people that matter most using a clear, streamlined process. Focusing on key Administration initiatives, government regulations and standards, we present you as the subject matter expert with the right, relevant information before key decision-makers in government programs.

Email communications with Key Procurement Decision Makers and Contracting Officers

Rafael Marrero & Company maintains a powerful and current database with contact information of procurement officers of each of the 100 departments and the 1200 sub-agencies of the Federal Government.

We help you target the right people and prepare the required content, as well as focus on buyers interested in procuring your goods and services.

Communicate directly and effectively with agency decision-makers using a step-by-step and engaging communications process.

    Acquire Our Service Package

    Create or perfect your business stamp with the help of our branding and marketing experts.

      Acquire Our Service Package

      Create or perfect your business stamp with the help of our branding and marketing experts.

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