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"Positioning your Small Business with the World’s Biggest Customer"®

Branding for the U.S. Federal Government

Branding for the U.S. Federal Government

To effectively compete as a small business in the government, you must position your company so that it looks exceptionally well, fit, and professional. Find out how to market to the federal government with our branding expertise and business-to-government communications team.

At Rafael Marrero & Company, we understand the importance of effective communication when working with the U.S. federal government. We leverage our professional experience and database of procurement officer contact information to help you compete for federal contracts.

Creation of Materials for the Development of your Brand

Rafael Marrero & Company’s seasoned business-to-government (B2G) communications team will develop effective branding, differentiation, shaping, positioning, and a competitive advantage for your firm in the Federal marketplace. We guide you through the branding offerings and strategies that help you learn how to market to the federal government as a small business.

To effectively compete as a small business in the government, you must position your company so that it looks exceptionally well, fit, and professional. Find out how to market to the federal government with our branding expertise and business-to-government communications team.

At Rafael Marrero & Company, we understand the importance of effective communication when working with the U.S. federal government. We leverage our professional experience and database of procurement officer contact information to help you compete for federal contracts.

Creation of Materials for the Development of your Brand

Rafael Marrero & Company’s seasoned business-to-government (B2G) communications team will develop effective branding, differentiation, shaping, positioning, and a competitive advantage for your firm in the Federal marketplace. We guide you through the branding offerings and strategies that help you learn how to market to the federal government as a small business.

Our Branding Offerings

Whether it be web, print, email, or video, we have the plans able to put your business in the best position to land government contracts and stand out in the specialized and competitive $550 billion federal marketplace. We also have the experience to help you learn how to market to the federal government effectively.

We offer you a personalized service and products and services, ranging from the creation of your Capability Statement to the development of a contractor website, a high-impact capabilities briefing presentation in PowerPoint, or the creation of a video of your company’s capabilities, oriented to decision-makers.

We also produce high-quality printed materials, as well as emails and communications sent with the right tone and messaging to reach government procurement decision-makers. Here are the key branding offerings we leverage:

  • Logo
  • Corporate ID manual
  • Capability statement
  • Capabilities briefing
  • Design of government business cards
  • Website for federal contractor
  • Contractor capabilities video
  • Advertising materials for government events
  • Capabilities briefing webinars
  • Federal buyers lists

Your small business may not need all of these branding offerings. We work with you to create a personalized portfolio of marketing materials, branding images, and dynamic videos to communicate clearly with the federal government.

Importance of Effective Branding for the U.S. Government

Learn how to market to the federal government and communicate directly and effectively with agency decision-makers using a step-by-step and engaging communications process. Effective branding gives your small business the credibility and visibility it needs to compete in a highly competitive federal government marketplace.

Discover how our team of bilingual professionals at Rafael Marrero & Company can work with your small business. Connect with our professionals to create achievable branding and marketing goals.

Capability Statement

Capabilities Briefing

Design of Government Business Cards

Website for Federal Contractor

Acquire Our Branding Package

Create or perfect your federal brand with the help of our B2G marketing experts.

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