Rafael Marrero
& Company
“The Premier B2G and B2B Contractor Marketing Agency!”®
OUR CAPABILITIES
To effectively compete as a small business in the public and private sectors, you must position your company to look exceptionally well, fit, and professional. Business-to-Government (B2G) and Business-to-Business (B2B) contractor marketing is a comprehensive approach to promoting your products and services to your target audience in a way that sets your small business apart. It’s more than just advertising, marketing, or public relations; it’s about building a strong, trustworthy, reputable brand with which contracting officers, program managers, vendor managers, prime contractors, and potential teammates want to engage.
At Rafael Marrero & Company, we understand the importance of effective communication when working with institutional clients in the state, local and federal government, and large enterprise companies. We leverage our professional contractor branding experience, sourcing, vendor management, and procurement technical assistance know-how to help you compete for government and private sector contracts.
CREATIVE SERVICES
Our B2G and B2B capabilities marketing materials for contractors are designed to meet government, industry, and private sector procurement and contracting standards, terminology, and expectations.
Contractor Branding
Rafael Marrero & Company’s senior business-to-government (B2G) and business-to-business (B2B) communications team will develop effective contractor branding, differentiation, shaping, positioning, and a competitive advantage for your firm in the public and private sector institutional marketplaces. We guide you through the contractor branding offerings and strategies that help you learn how to market effectively as a small business.
- Brand Development or Refresh
- Logo Design
- Corporate Identity Manual
- Brand Merchandising Design
- Email Signature Creation
- Envelope & Letterhead Design
Contractor Marketing
At Rafael Marrero & Company, we offer you personalized contractor marketing services, ranging from the creation of your contractor Capability Statement to the development of a contractor website, a high-impact Capabilities Briefing presentation in PowerPoint, or the creation of a video of your company’s capabilities, oriented to decision-makers. We also help you to create powerful marketing campaigns based on effective strategies and impactful graphic materials.
- Capability Statement
- Capabilities Briefing
- Capabilities Video
- Contractor Business Card
- Contractor Website/Landing Page Design
- Marketing Campaign Strategies & Graphics Design:
- SMS
- Direct Mail
Content Creation
Whether you are expanding your contracting brand, launching a new product or service, doing outreach with your target audience of key procurement personnel, or trying to enhance your reputation, credibility, and differentiation as a contracting firm, we can create original, optimized content written with the right tone and industry language to help you reach key government and Fortune 1000 procurement personnel, and decision-makers.
- Digital Content
- Blog Posts & Articles
- Success Stories & Case Studies
- Infographics
- Whitepapers
- Checklists
- How-to Guides
- Copywriting
- Storytelling
Graphic Design
At Rafael Marrero & Company, we design high-quality digital and printed materials to give your small business the credibility and visibility it needs to compete in the highly competitive state, local and federal government, and private marketplaces. With our help, you can market your products or services and communicate directly and effectively with decision-makers in your industry.
- Branding Materials
- Marketing Materials
- Industry Day/Conference/Tradeshow Materials
- Brochure
- Flyer
- Billboard
- Roll-Up Banner
- Postcard
- Invitation Card
- Professional Graphics for B2B and B2G Marketing and Proposals
Media & Public Relations
Our talented media and public relations professionals are academically trained journalists, news anchors, and editors and have decades of hands-on, practical experience dealing with radio, television, and print media outlets. They are adept at coordinating media and public relations for our exclusive B2G and B2B clientele.
Our media professionals have worked with media outlets in the US, Europe, and LATAM and are proficient in the English, Spanish, and Brazilian Portuguese languages.
We can create public and media strategies to improve your reputation and public presence, help you to establish strategic partnerships, and connect with prominent contacts in your field.
- Public Relations Strategies
- Press Release Creation & Publishing
- Event Planning
- Media Interviews
- Media Outreach
- Strategic Partnerships & Sponsorships
- Advertising Materials Design
- Media Tours (Print, TV, Radio, Web, and Satellite Radio)
Publishing Services
Our professional, in-house publishing division, Bravo Zulu Publishers, and talented team are at your service. Since its launch, Bravo Zulu Publishers has designed and published international bestsellers on Amazon.com! Our publishing offerings include:
- Books (Hard Cover, Soft Cover)
- eBooks (Kindle, Apple)
- Catalogs
- Magazines
- Newspapers
- Annual Reports
Video & Podcast Production
At Rafael Marrero & Company, we create multi-media video communications, high-impact podcast content, and graphics for your contracting business. With our help, public and private sector contracting firms can launch their podcasts to publish high-quality content consistently, demonstrate thought leadership, and develop new relationships within their industries.
Since our launch, we’ve produced critically acclaimed, top-ranked podcasts on four continents, according to Apple Podcasts. Our video and podcast production capabilities and offerings include:
- Capabilities Video
- Promotional Video
- Testimonial Video
- Corporate Video
- Book Trailer
- Podcast Content
- Podcast Graphics
- Covers
- Episode Arts
- Promotion & Subscription Banners
- Podcast Intro & Outro
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Social Media
At Rafael Marrero & Company, we evaluate your current social media accounts and those of your competitors to create a strategic, actionable plan that aligns your content with your business goals. We help you discover which social media platform(s) is/are the best option/s for your company, optimize your profiles to increase visibility and engagement, create original, engaging content, and design the graphics and illustrations for your posts.