Rafael Marrero
& Company
“The Nation’s Leading Marketing Firm for Government & Private Sector Contractors.”®
PUBLIC & PRIVATE SECTOR BRANDING SERVICES
To effectively compete as a small business in the public and private sectors, you must position your company to look exceptionally well, fit, and professional. At Rafael Marrero & Company, we understand the importance of effective communication when working with the U.S. federal government and large enterprise companies. We leverage our professional branding experience and procurement officer contact information database to help you compete for federal and private contracts.
Materials for the Development of your Brand
Rafael Marrero & Company’s seasoned business-to-government (B2G) and business-to-business (B2B) communications team will develop effective branding, differentiation, shaping, positioning, and a competitive advantage for your firm in the public and private marketplaces. We guide you through the branding offerings and strategies that help you learn how to market effectively as a small business.
Branding Offerings
Whether it be web, print, email, or video, we have the plans able to put your business in the best position to land government contracts and stand out in the specialized and competitive $550 billion federal marketplace. We also have the experience to help you learn how to market to the private sector excellently.
At Rafael Marrero & Company, we offer you a personalized service and products and services, ranging from the creation of your Capability Statement to the development of a contractor website, a high-impact capabilities briefing presentation in PowerPoint, or the creation of a video of your company’s capabilities, oriented to decision-makers.
We also produce high-quality printed materials, emails, and communications written with the right tone and messaging to reach government procurement decision-makers. Here are the key branding offerings we leverage:
- Logo
- Corporate ID Manual
- Capability Statement (Private Sector/GOVCON)
- Capabilities Briefing Presentation (Private Sector/GOVCON)
- Contractor Capabilities Video (Private Sector/GOVCON)
- Capabilities Briefing Webinar
- Design of Government/Contractor Business Card
- Electronic Signatures (Private Sector/GOVCON)
- Website / Landing Page for Federal/Private Contractor
- Design of Advertising Materials (Private Sector/GOVCON)
- Federal Buyers Lists
Your small business may not need all of these branding offerings. We work with you to create a personalized portfolio of marketing materials, branding images, and dynamic videos to communicate clearly with your potential clients.
IMPORTANCE OF EFFECTIVE BRANDING
Effective branding gives your small business the credibility and visibility it needs to compete in the highly competitive federal government and private marketplaces. With our help, you can learn how to market your products or services and communicate directly and effectively with decision-makers using a step-by-step and engaging communications process. Discover how our team of bilingual professionals can work with your small business and create achievable branding and marketing goals.
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