Edgar Lamela and Víctor Manrique, successful Venezuelan businessmen, offer professional services to private sector innovators, entrepreneurs, and Uncle Sam.
Their Miami-based firm, SuperbStrategy, combines vision, mission, and commitment to spiritual goals. Discover how the founders of this expert business consulting agency seamlessly unite both business and human sides together. See how they maintained their innovative concept and professional identity while transitioning to provide services for the U.S. government with the help of Dr. Rafael Marrero

SuperbStrategy’s Formula for Success

According to Edgar and Víctor, the secret to their business success is their faith in God and their commitment to building trust. They work with entrepreneurs and other visionaries to help achieve goals and produce high-quality work.

They work with the businesses they consult as if they were their own, giving clients a superb level of support and trust. The mission of SuperbStrategy is to help people become successful by becoming a supporting entity for them.

The Early Years of SuperbStrategy

SuperbStrategy is built on the robust prior experiences of these two entrepreneurs in areas such as business operations and development, business strategy and planning, project management, leadership building, and international marketing.

In Miami, they already have a well-known trajectory working with their clients, taking them to a new level, coaching them, and showing them how business is done. They found a very active market that responds very well, not only in the United States but also in the Dominican Republic, Peru, and Argentina.

Services They Provide

Víctor and Edgar see their company as providing non-traditional consulting services. Their consulting is designed to develop close human relationships, get involved in a personalized way, and commit themselves to reaching their clients’ goals. These concepts define their business and their beliefs as business executives.

They decode their clients using their knowledge and lived experience of Latino culture, in addition to their international work experience. They work with entrepreneurs to implement ideas and projects to help create success stories abroad and in the United States.

SuperbStrategy also assists Latino business owners and entrepreneurs with crafting consumer profiles, understanding U.S. regulations, creating services penetration, and understanding competition. These factors aren’t unique to the United States but can require different strategies compared with other countries.

The focus of the company’s name is on strategy. Edgar and Víctor see this word as a recipe for their success. It combines their vision, mission, and spiritual outlook to help them reach their professional and personal goals.

The Federal Contractor Journey

When Edgar and Víctor considered moving into the business-to-government (B2G) sector, they naturally looked for a national expert on federal contracts. They found Dr. Rafael Marrero, author of the book La Salsa Secreta del Tío Sam and nationally recognized expert in federal contracting.

They first heard of Dr. Marrero after reading his best-selling book. After reaching out and making a professional connection, they felt confident that he could help them reach their professional goals.

The first meetings and boot camp were positive experiences for Edgar and Víctor. They believe in a high level of empathy and connected well with Dr. Marrero and his team. The professional relationship led to many opportunities to develop the capabilities of SuperbStrategy thanks to the wisdom, knowledge, and experience of Dr. Marrero.

Crafting a Capability Statement

Rafael Marrero & Company worked with SuperbStrategy to help them create a road map to work with the U.S. government. It started with a capability statement to better explain the company’s services in a professional format used in federal contracting. This offered a clear sense of purpose and a powerful marketing tool for the company.

Filing SAM Registration and SBA Certification

Thanks to Dr. Marrero, SuperbStrategy is already registered in the System for Award Management (SAM) and has obtained federal certifications. These include the following certifications that apply to their small business:

These certifications help the company compete for lucrative government set-asides and give them the visibility they deserve as business owners. SAM registration allows them to bid on contracts and apply for federal grants.

Developing a SMART Business Plan

The next step in the process was a SMART business plan. Dr. Marrero advised the two professionals on how to make their business plan more specific and effective with these features:

While a SMART business plan can be helpful for any company, it takes on unique characteristics for business-to-government firms. Dr. Marrero assisted the SuperbStrategy team in identifying ways to craft SMART goals and action plans as they sought opportunities as federal contractors.

Part of their unique business plan, due to the spiritual side of their business, includes an opportunity to reach out and assist Latino immigrants in the United States. Known as the Potential Program, it offers social adaptation assistance and job placement training courses to new arrivals in the United States with Latino backgrounds.

Edgar, who has lived here for six years, feels strongly about the social responsibility of their company. SuperbStrategy is committed to not only supporting companies but also supporting individuals who have recently arrived in the nation.

Growing SuperbStrategy

SuperbStrategy continues to grow thanks to the vision and mission of Edgar and Víctor. They are looking for specific ways to not only grow and consolidate their company as U.S. suppliers but also maintain their personal identities and convictions. Thanks to Dr. Marrero, they feel confident they can continue to achieve high levels of well-being and professional satisfaction.

Connect With Rafael Marrero and Company

If you’re ready to discover your own contracting potential and do business with the U.S. government, then it may be time to reach out to Rafael Marrero & Company. Contact us today to learn how you can create a capability statement, become SAM registered, and connect with a nationally recognized leader in federal contracting support. Explore ways you can transition to federal contracting or improve your opportunities with a dynamic mentor and management consultant.

A nationally recognized expert in federal contracting, small business entrepreneurship, vendor, and project/program management. A graduate of the prestigious Stanford and Cornell Universities, Dr. Rafael Marrero is a former Fortune 500 procurement executive, two-time Inc. 500 honoree, network news commentator, and Amazon best-selling author.

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