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Rafael Marrero

& Company

“The Premier B2G and B2B Contractor Marketing Agency!”®

STAND OUT FROM YOUR COMPETITION IN THE B2G AND B2B MARKETS!

Showcase the value of your products and services to the world’s richest customers. Leverage our firm’s 35 years of experience in the business-to-government (B2G) and business-to-business (B2B) sectors to penetrate these multi-trillion-dollar markets!

  • Market to the state, local and federal governments
  • Market to prime/general contractors
  • Market to the large private sector (Fortune 1000)

IMPRESS YOUR GOVERNMENT AND PRIVATE SECTOR CLIENTS!

“Every Battle Is Won Before It Is Ever Fought”  (Sun Tzu)

Capability Statements

Contractors Business Cards

Capabilities Briefings

Capabilities Websites & Landing Pages

Publishing Services

Capabilities Video

Welcome to Rafael Marrero & Company
Your Trusted B2G and B2B Marketing Partner

At Rafael Marrero & Company, we specialize in empowering businesses with the knowledge, positioning strategies, and creative services they need to succeed in both the public (B2G) and private (B2B) sectors. With a proven track record, we offer specialized consulting, marketing, and training solutions designed to meet the unique demands of government and corporate contracting at the local, state, and federal levels.

Why Choose Rafael Marrero & Company

As a leading authority in the B2G and B2B arenas, we bring over three decades of niche branding and marketing expertise. Our mission is to position your business for success by helping you secure government contracts and excel in competitive Fortune 1000 institutional supply chains. We are proud to be recognized as one of America’s fastest-growing privately-owned companies, top government services providers, and Inc. 500 Honorees.

Our Comprehensive B2G+B2B Capabilities®

Creative Services:

  • Contractor Branding: Establish a compelling brand identity that resonates with both public and private sector clients.
  • Contractor Website Design: Create user-friendly websites optimized for B2G and B2B markets.
  • Contractor Business Card: Design professional business cards that make a memorable impact.
  • Graphic Design: Enhance your visual presence with stunning graphic design.

Public Relations:

  • Media & Public Relations: Build strong relationships with the media and establish your authority.
  • Publishing Services: Share your insights and establish your subject matter expertise and thought leadership through publications and articles.

Advertising:

  • Content Creation: Generate informative and engaging content that highlights your expertise.
  • Video & Podcast Production: Leverage multimedia to reach a broader audience.
  • Direct Mail Marketing: Create and implement targeted direct mail campaigns to reach potential clients through physical mail.

Marketing:

  • Contractor Marketing: Craft tailored marketing strategies to effectively promote your products and services.
  • Capability Statement: Create powerful capability statements that leave a lasting impression on decision-makers.
  • Capabilities Briefing: Develop concise briefings to showcase your strengths and offerings.
  • Social Media: Connect with your audience across English, Spanish, and Brazilian Portuguese platforms.
  • Capabilities Video: Engage your audience with visually compelling capabilities videos.

At Rafael Marrero & Company, we specialize in empowering businesses with the knowledge, positioning strategies, and creative services they need to succeed in both the public (B2G) and private (B2B) sectors. With a proven track record, we offer specialized consulting, marketing, and training solutions designed to meet the unique demands of government and corporate contracting at the local, state, and federal levels.

Why Choose Rafael Marrero & Company

As a leading authority in the B2G and B2B arenas, we bring over three decades of niche branding and marketing expertise. Our mission is to position your business for success by helping you secure government contracts and excel in competitive Fortune 1000 institutional supply chains. We are proud to be recognized as one of America’s fastest-growing privately-owned companies, top government services providers, and Inc. 500 Honorees.

Our Comprehensive B2G+B2B Capabilities®

Creative Services:

  • Contractor Branding: Establish a compelling brand identity that resonates with both public and private sector clients.
  • Contractor Website Design: Create user-friendly websites optimized for B2G and B2B markets.
  • Contractor Business Card: Design professional business cards that make a memorable impact.
  • Graphic Design: Enhance your visual presence with stunning graphic design.

Public Relations:

  • Media & Public Relations: Build strong relationships with the media and establish your authority.
  • Publishing Services: Share your insights and establish your subject matter expertise and thought leadership through publications and articles.

Advertising:

  • Content Creation: Generate informative and engaging content that highlights your expertise.
  • Video & Podcast Production: Leverage multimedia to reach a broader audience.
  • Direct Mail Marketing: Create and implement targeted direct mail campaigns to reach potential clients through physical mail.

Marketing:

  • Contractor Marketing: Craft tailored marketing strategies to effectively promote your products and services.
  • Capability Statement: Create powerful capability statements that leave a lasting impression on decision-makers.
  • Capabilities Briefing: Develop concise briefings to showcase your strengths and offerings.
  • Social Media: Connect with your audience across English, Spanish, and Brazilian Portuguese platforms.
  • Capabilities Video: Engage your audience with visually compelling capabilities videos.

Rafael Marrero GovCon News
Dr. Rafael Marrero

Building a Robust Brand Presence in Government Contracting

Building a strong brand presence is paramount in the dynamic and competitive world of government contracting. A compelling brand can significantly impact your success in securing government contracts and positioning your company as a trusted partner. To help you navigate this complex landscape, here are strategic insights and “secret sauce” tips from seasoned professionals.  Understanding the Government Contracting Landscape  Before

Read More »
May 2, 2024 No Comments
Dr. Rafael Marrero

Navigating the Certification Process for Government Contracting Programs

In the complex world of government contracting, navigating the certification process for various programs can be a decisive factor in winning contracts. Understanding the nuances of certification is essential for businesses aiming to break into this lucrative sector. This article delves into the intricacies of the certification process, providing valuable insights and strategies from a seasoned B2G (business-to-government) professional.  Understanding

Read More »
May 1, 2024 No Comments
Dr. Rafael Marrero

Unveiling New Avenues: Healthcare Contracting Strategies

In the dynamic government contracting landscape, the healthcare sector is a realm of immense opportunity and complexity. With the right strategies and guidance, businesses can unlock significant potential in this evolving market. Join us as we delve into the nuances of healthcare contracting and uncover the pathways to success.  Understanding the Landscape  Healthcare contracting within the government involves diverse services,

Read More »
April 30, 2024 No Comments
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ADD OUR “SECRET SAUCE” TO YOUR B2G AND B2B MARKETING!

«I had the pleasure to meet and work with Rafael Marrero and his team. He looked at every aspect of our business and then he added his “secret sauce”. He rebranded my business, including new capability statement, business cards, website redesign, professional head shots, video capability statement, and so much more. His experience and attention to detail has been a blessing to me and my business.»
ABEL HERRERACEO / IT Data Solutions 8(a) Certified Federal Contractor MBE Supplier of the Year 2021
ABEL HERRERA
«When you are competing with other firms offering a similar product or service, you not only have to offer the correct information, but also make sure that your profile stands out. That is exactly what we got with Dr. Rafael Marrero: A compliant and high impact end product that had both the “wow factor” and also checked all the boxes.»
YAJAIRA MORPHONIOSEIT, DBIA Founder / CEO Strategic Alliance Consultants MBE, WBE & DBE Certified Small Business
YAJAIRA MORPHONIOS
«We are very happy with our government branding materials. We really liked the results we achieved by working with Rafael Marrero & Company. The team is very professional and truly exceeded our expectations. Our website visitors and clients are very impressed, not only by the content itself, but also by the design, which is spectacular. If we compare what we had before versus what we have now, there is a world of difference.»
WENDY FLOREZCEO / Automation Consulting Services
WENDY FLOREZ
«I hereby want to congratulate and highly recommend Rafael Marrero & Company for his valuable corporate work in designing logos, marketing strategies, overall capacity guidelines, and brilliant advising on content and branding. His team and their leader, Rafael, made it easy and fun with high-quality results for our logo design and concept description for our Cinequanon branding. We are extremely grateful and happy with these incredible results!»
MARÍA LARIAPresident / Cinequanon, Inc
MARÍA LARIA
«Semiotics, as we know, is an essential part of branding, to set the product and the brand. When we looked for an idea for our company, Rafael Marrero & Company helped us enormously to find the concept that defined our project.»
ORLANDO JIMÉNEZ LEALCEO / Cinequanon, Inc
ORLANDO JIMÉNEZ LEAL
«Our Capability Statement, which was a Rafael Marrero-inspired document, has been our single most powerful tool for standing out from competitors in both the private and public sectors. It has become the cornerstone for our amazing growth over the last several years.»
Enrique PérezPresident / HITEX Marketing
Enrique Pérez
«With Marrero’s guidance, we attended a boot camp by Rafael Marrero & Company. This training opportunity helped us feel more confident in marketing, communicating, and working with the U.S. government. Marrero was available and responsive throughout the process, reviewing proposals and offering feedback to help us succeed. Definitely, his help was crucial in becoming certified and winning a federal contract.»
Sarimá GraciaCo-founder & CCO / A+S Ideas Studio
Sarimá Gracia
«Dr. Marrero helped us refine the firm’s branding and business operations. We achieved this by implementing a SMART business plan to identify specific, measurable, assignable, realistic, and time-related goals. Next, he advised us on federal branding strategies, like creating a dedicated website that helped us stand out as a successful and experienced contracting firm. This helped us achieve the visibility needed to do business with Uncle Sam.»
Kleimer CruzCo-founder & Vice President / Bore Tech Utilities & Maintenance
Kleimer Cruz
«The truth is that Rafael provided us with excellent service, and he has been hand in hand with us from day one. We reached a level where we needed someone knowledgeable to help us navigate these waters. He has brought us a new perspective, opened our eyes, pointed at the opportunities we have on the table, and he is helping us penetrate the federal market, which is not easy.»
Amiel VargasCo-founder & CEO / Labor On Site
Amiel Vargas
«We liked everything Marrero offered us. He introduced us to marketing materials, changed our image, and taught us the federal language. We were growing but didn’t have a specific vision of where we wanted to go. Now we can say that we have an experienced colleague. We have him in our team and know he will lead us to the next level.»
Ramón QuezadaCo-founder & Director of Business Development / Labor On Site
Ramón Quezada
«Rafael Marrero started helping us by editing our firm’s Capability Statement to reflect government marketing best practices. Besides, he created a strategy growth assessment plan to navigate federal opportunities and win contracts. He also introduced us to leaders of key organizations and chambers of commerce. Thanks to these B2G marketing tactics, our firm was on the fast track to becoming a supplier to the world’s largest client: Uncle Sam.»
Tony NoaFounder & CEO / 360 Energy Solutions
Tony Noa
«Dr. Rafael's support to my book, Black Ops, opened incredible doors in both the English-speaking and Spanish-speaking communities. Through his personal efforts, I was afforded massive coverage by the Spanish language icon, Diario Las Américas. Even more so with the best Spanish news channel, América TeVé, where I enjoyed four TV interviews with their most prominent reporters. Furthermore, Dr. Marrero has become a trusted family friend.»
Enrique “Ric” PradoBestselling Author – CIA Senior Operations / Paramilitary Officer (Ret.)
Enrique “Ric” Prado
«I am elated to provide my recommendation, endorsement, and support to Rafael Marrero & Company. They have excellent professional services in Marketing, Public Relations, Crisis Management, Branding, Coaching, Financial, and Business Development. Rafael Marrero & Company’s team is both proactive and responsive. If your firm is looking for a professional and trustworthy company to provide outstanding service in any of the areas mentioned above, Rafael Marrero and Company is definitely an excellent choice.»
Maylen MontotoPresident & CEO – Maylen Montoto & Associates
Maylen Montoto
«Dr. Marrero combines in-depth experience and knowledge with a can-do attitude. He and his team are able to produce high-quality products in short order, provide expert recommendations, and support the implementation of such products in a seamless and efficient manner.»
Dr. Ángel DíazFounder & CEO – Allegient Defense
Dr. Ángel Díaz
«The most professional and constructive guide to lead me on my triumph in my career. I’m thankful!»
Rafael ReyesFlorida FDOT DBE Advisor at CEI Construction Estimating Institute
Rafael Reyes
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VIA ZOOM

our reviews

 
 
 
 
 Rafael Marrero & Company 
 
 
 Rafael Marrero & Company
  
 26 Google reviews 
 
 Write a review 
  
 
 
 
 
 
 
 
 
  
 
 
 
 Victor Manrique 
 
 
 Victor Manrique 
 
2024-04-16
 
 
  
At Superbstrategy, we had the privilege of working with Rafael Marrero. He is one of the most focused, talented and passionate professionals we have ever worked with. He is a very effective "strategic thinker" and added great value to Rafael Marrero & Company as well as demonstrated a unique capacity to drive teamwork to achieve business goals. He's a great human being with excellent skills.
  
 
  
 
 
 
 Miami Pellet Institute 
 
 
 Miami Pellet Institute 
 
2024-04-13
 
 
  
Excellent contractor marketing agency
Excellent contractor marketing agency, with more than 35 years of experience in business development and specialized consulting, marketing and training solutions. 💯 % recommend for you.
  
 
  
 
 
 
 Isabel Cuervo 
 
 
 Isabel Cuervo 
 
2024-04-08
 
 
  
The best! Company with the highest professional, ethical standards and extraordinary human quality.
  
 
  
 
 
 
 Full Galaxy Productions 
 
 
 Full Galaxy Productions 
 
2024-04-08
 
 
  
BEST Capability Statement design and development. Dr. Marrero and his team produce the BEST government marketing artifacts for small businesses.
  
 
  
 
 
 
 Henry Zaldivar 
 
 
 Henry Zaldivar 
 
2024-04-08
 
 
  
I’ve known Dr. Rafael Marrero for 18 years.  His professionalism and dedication to his craft are truly second to none.  When he created Rafael Marrero & Company I knew he would be successful because he truly cares about helping others succeed in business.

Selling to the Federal Government is a daunting task and going about it yourself is not the best course of action.  You want professionals that know how to setup your business for doing business with the Federal Government and, in my professional opinion, the best option is Rafael Marrero & Company.
  
 
  
 
 
 
 Danae Martinez 
 
 
 Danae Martinez 
 
2024-04-05
 
 
  
Rafael Marrero & Company opened the doors to the business world for us. We had the vision for our firm and the talent but we didn't know how to get started. We consulted Dr. Marrero, with his accurate analysis we understood step by step how to achieve it. I recommend to new entrepreneurs a book of his own authorship "Uncle's Sam Secrete Sauce"  was my bible in the beginning.
  
 
  
 
 
 
 Gregg Clarke 
 
 
 Gregg Clarke 
 
2024-04-05
 
 
  
I’ve known Rafael and his team for many years. They’re experts at what they do. I’ve referred several clients to them with outstanding results.
  
 
  
 
 
 
 Sales Nitrotel Manufacturing 
 
 
 Sales Nitrotel Manufacturing 
 
2024-04-05
 
 
  
You demonstrate strong leadership qualities by consistently guiding your team members towards achieving their goals.
  
 
  
 
 
 
 Asahel Rosales 
 
 
 Asahel Rosales 
 
2024-04-05
 
 
  
Doctor Marrero’s quality of service and accomplishments are far too many to number, or describe. His expertise, sensitivity, dedication, and resulting vision continue to impact thousands of Americans daily in solidifying family unity, as well as developing their full business potential. He is without a doubt an invaluable asset and a timeless leader in economics.

Rafael Marrero & Company

  • (888) 595-6221
  • info@rafaelmarrero.com
  • Corporate Mailing Address
    P.O. BOX 941705 Miami, FL 33194-1705

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