Two women discussing information on a whiteboard in a conference room with a laptop on the table.Your business plan may sound smart, but does it meet the S.M.A.R.T. model for business goals? Learn more about this model and find out how to check your S.M.A.R.T. status with your trusted team at Rafael Marrero & Company.

The S.M.A.R.T. Model

Originally developed by George T. Doran in 1981, S.M.A.R.T. is an acronym for key features in creating a solid business goal. Here are the five features Doran identified as necessary in the S.M.A.R.T. model:

These five features have been used extensively to create and accomplish goals worldwide. As a business-to-government contractor, you can use them to establish clear goals for your company.

Your S.M.A.R.T. Business Plan

One way to leverage the S.M.A.R.T. model is to use it to build a strong business plan. As part of your federal branding strategy, be sure your business plan includes the five features of the S.M.A.R.T. acronym.

This gives you a business plan that offers specific, measurable, assignable, realistic, and timely goals to grow your small business. Whether they’re small goals like becoming SAM registered or larger ones like identifying the top five federal agencies you wish to work with, a S.M.A.R.T. business plan can help you grow your small business.

How to Check S.M.A.R.T. Status

 Whether crafting your capability statement or a traditional business plan for your small business, find out how to check the S.M.A.R.T. status of your plan by asking these questions:

Consider connecting with an expert in your industry to learn more about realistic goals for your team. Dr. Rafael Marrero is a nationally recognized federal contracting expert who can help you evaluate your existing goals, edit your business plan, and recommend steps to grow your business.

Move Toward Your Business Goals With Rafael Marrero & Company

Whether you’re considering federal contracting for the first time or are a well-established business-to-government contractor, learn more about how to check your S.M.A.R.T. status today. Contact us at Rafael Marrero & Company to revise your business plan, improve your federal branding, and prepare to achieve S.M.A.R.T. goals.

A nationally recognized expert in federal contracting, small business entrepreneurship, vendor, and project/program management. A graduate of the prestigious Stanford and Cornell Universities, Dr. Rafael Marrero is a former Fortune 500 procurement executive, two-time Inc. 500 honoree, network news commentator, and Amazon best-selling author.

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